What is the charm of 3D Computer Animation?

➝ The difference between 3D and 2D

  ➝ Essentially (production) ➝ 2D – 12fps; 3D——24fps

  ➝ Visually ➝ 3D can better depict movement

Why manufacturers in all industries prefer 3D animation

➝ Pursue perspective effects

➝ 3D animation has many advantages over flat 2D

  ➝ 3D animation is faster and more effective than text, image interpretation, or expression content

  ➝ More intuitive, more accurate, lower cost

  ➝ Studies have shown that information retention is higher when visual and verbal communication is used

Because “3D can better depict movement” & “higher retention of information when communicating visually and verbally” ➝ Audience reception is higher

（《Advantages of 3D Animation》http://www.animationkolkata.com/blog/2019/02/15/advantages-3d-animation/）

Inventor of William Fetter’s 3D image

Why have big-name logos begun to change from personalized designs to unified fonts in recent years? As:

YVES SAINT LAURENT

BALENCIAGA

BURBERRY

BERLUTI

BALMAIN