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Design for Animation, Narrative Structures and Film Language

CGI charcacter  motion capture techology

①Visual appearance     

②Visual perception  

③Motion        

Aim goals

e.g.《The Lion King》

➝ 1994 Animated Edition & 2019 Creating a Live-Active Film

➝ What did you get?

➝ What was lost?

➝Whether this gain or loss is consistent with the target effect (including the filmmaking effect and audience experience)

➝ The viewing goals and expectations of most audiences are not necessarily consistent with the goals of the producer

➝ Because the viewer’s experience is uncontrollable

➝ Therefore, the producer needs to reduce the possibility of inconsistency between the two parties

➝ Control the direction of production

1) Audience

Have a clear audience: (1) age group

                   (2) Cultural background

                   (3) Social background

                   (4) Background of the times

No clear audience: universal values, truth, goodness and beauty

  • amplify the characteristics you want to output so full that you can enter regardless of whether the audience’s pre-viewing ideas and objectives are consistent with the producer’s

The function of animation for an animated film is an essential element to show the characteristics of the film, and what needs to be considered in the design is the function that the producer wants the film to do.

The function of animation for other industries (such as medical treatment, construction, and robotics) is to use visual effects to assist in achieving a more efficient communication of intentions. Therefore, the design needs to consider the user or audience experience.

Image perspective, which has already crossed the Uncanny Valley.

Motion not yet realized.

The uncanny valley theory has always been controversial, and there are many experiments to prove its authenticity. But because it involves a variety of possible variables, it isn’t easy to get a definite and comprehensive answer.

Mori&Minato, McDorman&Kageki

self-survival instinct, protect yourself from threat, disease, danger, and death ➝ survival instinct

Goldstone&Hendrickson

Different things classification induction, whether it is human ➝ category perception

Category classification ➝

Many factors affect how people are classified.

The more content the work displays, the more complex it is, and more factors may affect the classification judgment.

The appearance, scenery, action and static and dynamic content can be entirely realistically simulated to show excellent work. They influence each other, and other factors also affect them, such as editing and hearing. The importance of hearing is more critical for animation than for static works of art.

When conducting a survey experiment, the audio can be removed so that the hearing does not negatively impact the experimental results.

Different people have different perceptual sensitivities to varying categories of content ➝ resulting in different results when variables are the same

①Assume that the uncanny valley has been established, and if it falls into the uncanny valley➝, the perception of the National People’s Congress will also be affected

② Personal likes and dislikes are different, and different people have different emotions, expectations, and desires for different characters

Formulate the characteristics of the experimental materials

1) Static

(1) Pure portrait

(2) Add a pose

(3) Add pose and background

2) Dynamic

(1) Single character dynamics

(2) Two-person character dynamics

(Three-person character dynamics)

Short movement  ( can see the most outspoken characteristics of the character)

Long movement  ( can see more and more subtle characteristics of the character)

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