Zhuolin's Blog

CGI charcacter  motion capture techology

①Visual appearance     

②Visual perception  

③Motion        

Aim goals

e.g.《The Lion King》

➝ 1994 Animated Edition & 2019 Creating a Live-Active Film

➝ What did you get?

➝ What was lost?

➝Whether this gain or loss is consistent with the target effect (including the filmmaking effect and audience experience)

➝ The viewing goals and expectations of most audiences are not necessarily consistent with the goals of the producer

➝ Because the viewer’s experience is uncontrollable

➝ Therefore, the producer needs to reduce the possibility of inconsistency between the two parties

➝ Control the direction of production

1) Audience

Have a clear audience: (1) age group

                   (2) Cultural background

                   (3) Social background

                   (4) Background of the times

No clear audience: universal values, truth, goodness and beauty

• amplify the characteristics you want to output so full that you can enter regardless of whether the audience’s pre-viewing ideas and objectives are consistent with the producer’s

The function of animation for an animated film is an essential element to show the characteristics of the film, and what needs to be considered in the design is the function that the producer wants the film to do.

The function of animation for other industries (such as medical treatment, construction, and robotics) is to use visual effects to assist in achieving a more efficient communication of intentions. Therefore, the design needs to consider the user or audience experience.

Image perspective, which has already crossed the Uncanny Valley.

Motion not yet realized.

The uncanny valley theory has always been controversial, and there are many experiments to prove its authenticity. But because it involves a variety of possible variables, it isn’t easy to get a definite and comprehensive answer.

Mori&Minato, McDorman&Kageki

self-survival instinct, protect yourself from threat, disease, danger, and death ➝ survival instinct

Goldstone&Hendrickson

Different things classification induction, whether it is human ➝ category perception

Category classification ➝

Many factors affect how people are classified.

The more content the work displays, the more complex it is, and more factors may affect the classification judgment.

The appearance, scenery, action and static and dynamic content can be entirely realistically simulated to show excellent work. They influence each other, and other factors also affect them, such as editing and hearing. The importance of hearing is more critical for animation than for static works of art.

When conducting a survey experiment, the audio can be removed so that the hearing does not negatively impact the experimental results.

Different people have different perceptual sensitivities to varying categories of content ➝ resulting in different results when variables are the same

①Assume that the uncanny valley has been established, and if it falls into the uncanny valley➝, the perception of the National People’s Congress will also be affected

② Personal likes and dislikes are different, and different people have different emotions, expectations, and desires for different characters

Formulate the characteristics of the experimental materials

1) Static

(1) Pure portrait

(2) Add a pose

(3) Add pose and background

2) Dynamic

(1) Single character dynamics

(2) Two-person character dynamics

(Three-person character dynamics)

Short movement  ( can see the most outspoken characteristics of the character)

Long movement  ( can see more and more subtle characteristics of the character)

An experimental subject: 1) “not anthropomorphic enough” ➝ its human-like characteristics ➝ conspicuous & easily recognizable ➝ ➝ produce empathy.

2) “Very anthropomorphic” ➝ Its non-humanoid characteristics ➝ conspicuous ➝ produces quirkiness

                         ➝ Its high fidelity ➝ People are not sure if it is real or fake ➝ Treat real people as dummies / Treat dummies as real people ➝ ➝ Frightened (uneasy)

                                       ➝ Very similar to humans but non-human ➝➝ Potential threat

Differences in approximate vocabulary (identity, affinity, likability) for dependent variables

The influence of usage context and age on experimental results

The age range set by the target audience of the 3D animation ➝ Whether it is necessary to accurately target the range of objects in the title to “adult” ➝ Because adult-oriented films and television will have more complex settings and factors

Week6

“Information designers” Alan. D. Manning’s paper mentions the Icon Theory.

Animation design can also be included in information design, which conveys a specific or series of information to the audience.

Icon Theory – developed by C.S. Peirce, an American semiotician

1）

2) Iconic sinsigns Realistic images that resemble real things, such as photographs or realist paintings

3) Iconic legisigns abstract abstraction from what it looks like, but still a lot like something tangible, like diagrams or comic cartoons

Scott McCloud <Understanding Comics> pp.51

“Focusing on specific details➝stripping down on the image to its essential “meaning” ➝amplify that meaning➝in a way that realistic art can’t.”

“A photograph is the imprint of one and only one object.” ➝ Corresponds to characters who are too realistic.

“A sketch potentially represents all objects of a general conceptual type.” ➝ Corresponds to abstract characters

Alan. Example of a dragonfly in D. Manning (Fig.3.& Fig.4.)

➝ Explain that you should see the purpose you want to express or produce➝ Show the points you want the audience’s attention to and omit other points ➝ so that the audience is not disturbed by other content that enters the line of sight

➝ If too much content enters the line of sight, the audience will not be able to distinguish helpful elements➝. This will lead to a decrease in the perception

Although the content of the expression needs to be simplified and focused, it is also necessary to pay attention to logical coherence

➝ If the front expression is insufficient, the audience does not know the target behind

➝ The audience needs to take time to find out the message that the director wants to convey ➝ In this process if the author does not expect to let the audience look for himself, there will be no time for the audience to look for it ➝ This will cause the audience to miss some content due to the search that is not in the director’s plan ➝ Resulting in a decline in the audience’s perception

“thoughts and ideas likewise exist mainly as vaguely sketched forms”——McCloud teams.

This sentence should also follow not only in character design but also in expressing the main idea, story, and other aspects. Every aspect, action, and picture must have meaning, whether related to the “purpose” or needed.

What is the charm of 3D Computer Animation?

➝ The difference between 3D and 2D

  ➝ Essentially (production) ➝ 2D – 12fps; 3D——24fps

  ➝ Visually ➝ 3D can better depict movement

Why manufacturers in all industries prefer 3D animation

➝ Pursue perspective effects

➝ 3D animation has many advantages over flat 2D

  ➝ 3D animation is faster and more effective than text, image interpretation, or expression content

  ➝ More intuitive, more accurate, lower cost

  ➝ Studies have shown that information retention is higher when visual and verbal communication is used

Because “3D can better depict movement” & “higher retention of information when communicating visually and verbally” ➝ Audience reception is higher

（《Advantages of 3D Animation》http://www.animationkolkata.com/blog/2019/02/15/advantages-3d-animation/）

Inventor of William Fetter’s 3D image

Why have big-name logos begun to change from personalized designs to unified fonts in recent years? As:

YVES SAINT LAURENT

BALENCIAGA

BURBERRY

BERLUTI

BALMAIN